Portfolio Samples

Featured Client: Small-Packages.com

I am thrilled to announce the completion of a quick project where I worked closely with the owner of Small-Packages.com on her new logo and site design.

Redesign

We took the original colour scheme and updated it by extending the values to include light and medium values. This allowed for some more flexibility in the design process. Moving the strong blue and orange colours to the position of accent colours resulted in an interesting rise of the earth tones, emphasizing the down-to-earth and personal aspect of this business.

Logo Redevelopment

From the original logo, we took the three dimensional package and reworked it to have the name of the company on the package itself. There is also a subtle ethernet/mouse connection forming an ‘S’ shape.

This versatile logo can be used in silhouette, grayscale, or alternative colour schemes and allows for the iconic package shape to be used as a design element elsewhere in the site, emphasizing the small packages name.

The End Result

The whole design emphasizes the idea of small packages in a pleasant and appealing, non-threatening atmosphere, perfect for the low-tech nature of the clients of Small Packages, without losing the clear friendly feel of the content.

Small-Packages.com specializes in very small hosting packages ideal for small personal sites, blogs, brochure or gallery sites for small businesses and more, at small prices.

Posted: 20050227